Conference Location: Miami-Dade County PCC Conference Room 535 | 2200 NW 72 Avenue | Miami, Florida 33152
Contact us: 305-470-0386 | mirtha.d.uriarte@usps.gov
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Certified Direct Mail Professional

Certified Direct Mail Professional

When:
April 10, 2019 @ 8:30 am – April 11, 2019 @ 3:30 pm
2019-04-10T08:30:00-04:00
2019-04-11T15:30:00-04:00
Where:
United States Postal Service, Postmaster’s Conference Room
2200 NW 72 Avenue
Miami
FL 33152
Cost:
299.00
Contact:
Mirtha Uriarte
305-470-0386
Certified Direct Mail Professional @ United States Postal Service, Postmaster’s Conference Room

**Great response to our upcoming CDMP class, seats are filling up fast! – Don’t miss out on this opportunity!**

Miami-Dade County PCC (Hosting)

Broward County PCC

Palm Beaches & Treasure Coast PCC 

Presents: Certified Direct Mail Professional Course

You asked and we listened– By popular demand, South Florida District is bringing the Certified Direct Mail Professional (CDMP) to YOU.  Miami-Dade County PCC is hosting the CDMP course bringing an amazing instructor directly from Norman Oklahoma saving YOU travel and lodging expenses.  The course is designed for the mailing industry professional to develop and strengthen core skills that build and maintain successful Direct Mail business within this highly competitive environment. This course is sponsored by the USPS and was developed by committee of USPS and mailing industry experts.

The South Florida District PCCs have joined together to save our PCC Members time and money by hosting this two day event locally.  

Class will be held at United States Postal Service, Postmaster’s Conference Room located at 2200 NW 72 Avenue, Miami, FL 33152.  It will consist of two six hour days, beginning Wednesday, April 10 through Thursday, April 11th beginning at 8:30 a.m. at the reduced price of $299 per person. Exam will be administered and certification of completion issued at the end of the class at no additional cost.  

Limited space available, seats will fill up fast for this rare opportunity – First 20 individually registered or within a group will receive a free gift.

 Registrations must be received by March 7, 2019 (minimum number of attendees must be met.)

Those interested in attending must hurry and select PayPal payment link below to register. Do not pass up this opportunity to SAVE!

The following subject areas are offered in the CDMP Program curriculum:

 

Introduction

·         The Role of Mail in Today’s Society

·         Direct Mail Facts and Stats

·         The Mail Moment

·         40/40/20 rule

·         Return on Investment

Omni-Channel Marketing

·         Multi-Channel  vs Omni-Channel

·         What is Omni-Channel Marketing?

·         Omni-Channel Factors

·         The Value of Mail

·         Consistent Messaging Across all Platforms

·         How Does Direct Mail Fit In?

·         Cost of Various Advertising Methods

 

Mailing Lists

·         Why Lists Matter

·         Types of Lists

·         Cost vs Quality

·         Data Mining

·         Predictive Modeling

·         Undeliverable as Addressed Mail

·         Every Door Direct Mail

 

Technology

·         Mail and Mobile Meet

·         PURLs

·         Quick Response Codes

·         Video in Print

·         Augmented Reality

·         Variable Data Practices

·         Near Field Communication

·         Intelligent Mail Barcode

 

 

Mailpiece Creation

·         Formats

·         Creative Element

·         Offer

·         First-Class Mail

·         Standard Mail

·         Writing Copy

·         Designing Mail to be Cost-Conscious

 

Environment

·         Data and Facts

·         Recycling

·         Costs

·         Certifications

·         Green Ideas for Mailers

·         Direct Mail Myths

Response Rates

·         Data and Statistics

·         Cost per Acquisition by Media

·         Campaign Strategy

·         Response Rates

·         Importance of a Deadline

·         Response Testing

·         Setting Realistic Expectations

·         Features and Benefits

·         7 Key Copy Drivers

 

 

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